Open Books, Open Doors - Marketing Campaign

This campaign was created to pull at the heart-strings of our donors. We captured children sharing their dreams for what they’d like to be when they grow up, and the important role that books play in their thinking and success.

This campaign lived in social media, I designed the logo and a set of characters that we could use for different posts and channels. I then worked with our video department to create an animated version of the logo, and the videos themselves. The campaign was a success, with higher than normal engagement and donation metrics.