LEARN - Literacy Education and Resource Network

LEARN is an online “go at your own pace” education site for K-5 teachers and literacy coaches. The site is comprised of eight sections that include a wealth of content, including videos, images, and downloadable files.

I created the brand and logo. Designed the site and developed the site architecture. I also created and executed the go-to-market strategy and have completed several marketing campaigns during the site’s history. The site’s development was funded by a federal grant and required certain user metrics be met. Thanks to the site’s excellent content, and robust marketing it easily met and exceeded the requirements by 350%. In addition the site boasts an industry leading 3 minutes per session, and 3 pages per visit.